Buy and Hold: Can you trust online vendors?/Holiday Closure
Many thanks to my friend B., who suggested this topic because she recently ordered a pair of boots from an online vendor, Thursday Boots, even though she had no experience with them. For this matter, Mr. Warren Buffet, my fantasy guru, looks genially puzzled. "Alden man myself", he says. I think, There are some things he doesn't get . I persisted, "But if you weren' t devoted to one brand? How would you assess a company that popped up on your social media feed?" Sometimes, you have to pin down a genius. 1. Check the fundamentals Mr. B. always begins here: Is this an established company? What is the core business? What is its financial health? Are the prices consistent with what you would expect to pay? Last summer, the site below was discounting already-cheap linen pieces, a definite clue: Instagram scam site Legitimacy: Instagram, stuffed with such vendors, advises how to check them out: "Go to the seller's profile and tap the three dots at top...
