COS, considered
We have an enormous COS store smack in the middle of Montreal's downtown; impossible to avoid as a rack of candy bars at the supermarket checkout. And it was brimming with spring things in heaps of navy, grey and a mysterious soft salmon, so I popped in on a rainy day when I had the floor to myself.
I walked out an hour later, not swinging a shopping bag and wondering how I was going to explain that to you. I have long admired strict clothes, and COS is a temple of quiet/cool nonchalance. Among hundreds of items, there were exactly three discreet abstract prints, and a peppering of stripes.
COS, owned by H&M, is Eileen Fisher meets hip Swede-with-a budget. It's the sartorial equivalent of a Hotel Costes playlist: calm and assured, with a few tiny upticks of excitement (leather dress, audacious fringed linen top).
I understand COS's aesthetic and am open to unconstructed clothes, but something was slightly off in quality and cut. I tried a dozen tops and jackets, and found the fit oddly constrained across the shoulders on pieces that nethertheless looked boxy, giving a disorienting sense of being in too small and too large at once.
The quality was better in shirts, but too many trouser hems had a telltale wobble. (Aside to women who would rather be lashed than look 'so 2014': there are no full-length trousers among the cool girls.) The store was full of these:
Petite women might be able to double-purpose the piece below, wearing one as an oversized shirt or a dress: I wear jeans and brogues all the time, so why was this not working? Maybe because I'm not 22?
But I loved the speckled denim fabric (livelier than it looks here) of this "trouser skirt", which playfully bridges Bermuda shorts, a skirt, and culottes:
I returned a few days later, figuring at least some styles would work, but I looked obdurately blocky in this slate blue cotton shirt, like a woman drawn by a five-year-old. Intellectually I wanted it, visually, it dispirited. (Once, at a party, a dressmaker had an extra glass of wine and told me to bring in the tunic top I was wearing and she'd put bust darts in it. I see she was right.)
My sole shopping list item was a spring-weight top, so I crossed the street and chose, at ça va de soi, this substantial Egyptian cotton knit. It fit neatly, and made me look, I must say, like a woman with a good figure. But I paid twice the COS price tag, so only one item.
The ça va cut isn't for everyone, either, and there's the key: if you find a brand or two that fits you, whether Gap or MaxMara, that ennobles your bust and gentles your hips, whose trouser rise gives enough room whether standing or sitting, whose skirt length is right without alteration, grab on and try to be a loyal customer, even if the price inflicts moderate pain or you sit out some years because the colours aren't your palette.
I walked out an hour later, not swinging a shopping bag and wondering how I was going to explain that to you. I have long admired strict clothes, and COS is a temple of quiet/cool nonchalance. Among hundreds of items, there were exactly three discreet abstract prints, and a peppering of stripes.
COS, owned by H&M, is Eileen Fisher meets hip Swede-with-a budget. It's the sartorial equivalent of a Hotel Costes playlist: calm and assured, with a few tiny upticks of excitement (leather dress, audacious fringed linen top).
I understand COS's aesthetic and am open to unconstructed clothes, but something was slightly off in quality and cut. I tried a dozen tops and jackets, and found the fit oddly constrained across the shoulders on pieces that nethertheless looked boxy, giving a disorienting sense of being in too small and too large at once.
The quality was better in shirts, but too many trouser hems had a telltale wobble. (Aside to women who would rather be lashed than look 'so 2014': there are no full-length trousers among the cool girls.) The store was full of these:
Petite women might be able to double-purpose the piece below, wearing one as an oversized shirt or a dress: I wear jeans and brogues all the time, so why was this not working? Maybe because I'm not 22?
But I loved the speckled denim fabric (livelier than it looks here) of this "trouser skirt", which playfully bridges Bermuda shorts, a skirt, and culottes:
My sole shopping list item was a spring-weight top, so I crossed the street and chose, at ça va de soi, this substantial Egyptian cotton knit. It fit neatly, and made me look, I must say, like a woman with a good figure. But I paid twice the COS price tag, so only one item.
The ça va cut isn't for everyone, either, and there's the key: if you find a brand or two that fits you, whether Gap or MaxMara, that ennobles your bust and gentles your hips, whose trouser rise gives enough room whether standing or sitting, whose skirt length is right without alteration, grab on and try to be a loyal customer, even if the price inflicts moderate pain or you sit out some years because the colours aren't your palette.
Comments
I'll be hitting ca va de soi on my May trip to Montreal. I know they have a shop here but it's more fun to shop elsewhere, I always seem to have better luck.
I hear what you're saying about finding the right shop/brand. For me, Eric Bompard works and Brora doesn't. Talbots has one pant style and one t shirt that works, the rest don't. It's been a journey finding this stuff!
LauraH: I mourn the demise of the Heritage jean, which was just great for me (and nothing else there appeals.) Fortunately, stockpiled a couple of pairs. Happy to hear you are coming to Montreal!
Northmoon: Oh no, that would kill it for me, too!
Nancy K: Thank you for providing the expert analysis, spot on and helpful. (When I went into COS I thought I'd have to control myself!) The widely used term for these clothes is "lagenlook" and also include brands like Oska and Lilith. Occasionally a piece works (I am tall and average weight) but usually, not. But when I drop in to boutiques that sell these clothes, they are often packed with middle-aged and older women. As you say, extremely popular.
The COS line reminds me very much of the clothes carried at Motion. Like you I see a lot of older women in that store but very little works for me, I bought a dress once, that's it. And the really odd thing is that I never see anybody wearing this stuff out on the street, maybe that's not the right place to find that crowd.
Amy
http://passagedesperles.blogspot.ca/2010/03/50-women-at-arty-boutique.html
The store is not identified by name, because I wanted to discuss a particular aesthetic, but that's the place that inspired the post.
Amy: What is odd is that on my second try, there were a number of women with definite curves trying on clothes. I will guess some are OK with the deliberate boxiness.
Beth: By "Japanese counterparts" I am wondering whom you mean. If Uniqlo, I'd say COS' quality is better-more natural fibers-but a higher price point too. If you are thinking of Miyake, that takes way, way more cash.
I haven't even bothered going to Cos as their designs don't please me at all, and I don't think they'd even look good on my 6ft, very slender friend M, especially since there are no long trousers for her. She is of UK origin and every trip to the Netherlands meant buying long-enough jeans and dress trousers.
Their website isn't very useful either; the only thing that might interest me is a merino pullover, but they probably don't stock them this time of year.
Pseu, I like very plain clothing as well, but the cuts look all wrong to me.
I do love that Ça va de soi top!
On a slightly different note, I have felt gently chided into commenting! Have been visiting your blog sporadically for a few years (found when I was searching for inspiration for jewellery for my daughter's 18th) and have just scrolled back through recent posts I have missed. I'm slightly embarrassed to admit I hadn't fully realised the import of actually making a comment so have decided to rectify the situation. I wish you well, hope you enjoy your new job, and hope that you will continue posting as I will continue to enjoy reading (and commenting).
Best wishes, Anna
Regarding comments, I believe many blog readers (not just readers of this blog), have become accustomed to the provision of free entertainment/edification, and genuinely do not stop to think that a real, unpaid person, is producing that post. This is not a flog blog, the type where the writer earns money for clicks to a site and a commission on purchases. So the occasional comment reinforces, even though there is no tangible reward.
Being short, I doubt that not being near a COS store will be an issue for me.
Bermuda shorts would.