J. Crew: Ahead of the curve
J. Crew "Heidi" dress |
I wish my friend Lorie had known of this luscious beet-red chiffon dress in a 20, on sale, when desperately looking for a party dress last month.
In addition to their new size diversity, I'd like to see J. Crew offer a specific collection for more mature bodies than their lissome models.
It's not that we necessarily need larger sizes, but most of us seek a skirt longer than 16 or 18 inches, dresses with sleeves, trousers with waist-height waists. It would be handy to find them in one 'room' on the site.
Gap (then headed by J. Crew's current CEO, Mickey Drexler) failed in that market with Forth & Towne, but they were a decade too early for the demographic, did not have a web store, and were hampered by Gap's insistence on lower price points.
J. Crew could produce exclusive items for the collection, and showcase easy pieces such as the clothes Lauren Hutton's modeled for them over the years.
For fall, these pieces would look especially estimable on grown women:
Regent blazer
I'm not a devotée of unstructured jackets; those of us over 50 tend toward a little nature-given spread, and just-enough tailoring mitigates that, without reading uptight. In tart red, this one makes me smile.
Pointelle cashmere V-neck
V-necks can look butch, but this is womanly, with rows of openwork edging at the vee and a blush colour to soften neutrals. It's fit is described 'relaxed' which means it will likely not have the high, tight armhole of some J. Crew knits.
Double-serged wool pencil skirt
A classic made with deft details. The slightly weightier wool should make this hang well and caress the thigh. Regular length is 23 1/2 inches and Tall is 25 inches, for joy! And maroon—I have not seen that noble colour offered in decades. The colour looks marvelous with grey, black, many greens and blues (robin's egg blue is especially felicitous) and reds-to-pinks. The rescue from yet another black skirt.
Feeling cheeky? Check it out in heather chartreuse.
We also like boots in which we can charge about, with some protection from the pavement. Too many have paper-thin soles that are barely adequate on even summery sandals. The union of fine and functional: Dix tab ankle boots.
Described as a cross between a cowboy boot and a moto, these look like Blundstones that went to finishing school. Lined with leather, a nice touch overlooked in boots over twice the price.
Those picks are pretty quiet, so a perfect backdrop for scarves and jewelry, but also...with it all, Ray-Ban mirror-lens aviators:
Put them on and look instantly cool: you know you can. I might have to replace the pair left in an airline seat pocket, flying back from San Francisco in 1981.
Comments
But then, I thought that elegant, sophisticated Mirabella was sure to be a huge fashion mag success, too, and it went under. What gives, I wonder?
C.
But then, I thought that elegant, sophisticated Mirabella was sure to be a huge fashion mag success, too, and it went under. What gives, I wonder?
C.
One difference between younger women now and back in the day is that today's young women will wear unflattering clothing that is fashionable no matter how bad it looks. Like sleeveless dresses with massive arms for example. We would carefully try to disguise our flaws and work around them.
Women over 45 actually buy more clothing online than any other demographic so people who think they don't buy clothing are incorrect. They buy where nobody knows how old they are.
Its called www.carolinemacaron.com and when I first found them I thought it was the holy grail.
Kristien62 and Mme Là-bas: I have practically nonexistent luck with mall stores.
Wendelah: I said •can• look butch; Why?B/c in same colour a man typically wears such as navy or camel, and the same depth of v-neck, nothing indicates it is a feminine garment.
C.: Mirabella and Lear's, miss them! No merchant can seem to figure out whether women past 60 have money or don't, will spend it or not. Like you, I pull together bits and pieces.
Online boutiques like Halsbrook and aggregators like 1010 Park Place intend to serve this market.
Anon@12:50: How exactly do you think they would discourage us? I have an image of Mickey Drexler pounding on Lori's door and saying, "YOU! Give it BACK!"
I in fact wrote "It's not that we necessarily need larger sizes..." and haven't seen that indicated in the comments save Wendeleh's. It is true that North American women are getting bigger; the average weight for American women (age 20-74) increased by almost 25 lbs from 1960 to 2002. (http://usgovinfo.about.com/od/healthcare/a/tallbutfat.htm)
Anon@12:57: I buy French clothes online, but shoes from a European shoe store is the last frontier as fit has to be precise and postage is costly.
If buyer is not within the EU, there is also the paperwork of getting your taxes and duty back. I'll do it for Eric Bompard cashmere (I know my size in the line, but occasionally change my mind) but am somehow reluctant for shoes.
I'm really happy you found your shoes!
The pieces are very well-selected; fun to browse.
As to discouraging us, haven't you heard about Abercrombie and Fitch or Lululemon--older or larger customers have been asked to leave the stores since they "don't fit the image." Both can go broke as far as I'm concerned.
But all attempts at marketing that recognize realistic sizing and the market demographics of women who will spend money on something that is right and flattering for them should be encouraged. Margot
Margot: I'm writing about J. Crew- have always felt welcome.
Merchants choose a given demographic; I'm not offended by that, but to suggest a prospective customer leave is absolutely abhorrent service. LuluLemon is in trouble financially; some predict it will crash by next year.
I agree with another poster that we should leave J Crew to the very young. I am not that impressed with their quality. Who needs high tight armholes?
And yes, I wear mostly sleeveless dresses at age 62--at least in warm weather. I'm not one to fret over imperfect body parts.
Great post as usual. A lot of meat here to discuss.
I'm glad they're there, they are my go-to for not too expensive pieces to fill in a wardrobe, and the colours are often subtle and interesting.
I think we are not J. Crew's demographic group and I doubt that they are going to change their focus.
The blazer does not look too young and I am sure it would work for many in our age group. I don't have a need for such an item in my wardrobe, and even though some fit and tailoring might be flattering on me, it has never felt that way. It's just not a look I gravitate toward.
I would like to find a plain black cashmere cardigan that is reasonable in cost.
I guess i did not understand the comment about v necks looking butch.
I wonder whether young shoppers still do that today?