When I shop, I cast a squinty, wary eye on mass brands (including status ones) and vendors. But I would not cut off my ring finger to spite my hand, either, because such retailers sometimes offer very good prices.
Though I usually shop with artisanal and the vintage vendors, monster sellers are well worth a look for seasonal pieces, or for the replacement of a generic item, such as a chain from which you hang your great aunt's locket.
Amazon is not Twist, where I could pretty much close my eyes, point, and be happy—but bargains are tucked in there, especially via time-limited offers.
In the Passage's windows today: a sampling of what's offered by Amazon's UK site, which gives better service for international sales than the US, though not every vendor will ship to every country. (Note: Prices do not include shipping or applicable taxes and duties.)
Hang on to your mocha, you might be surprised!
Solange Azagur-Partridge is a usually dizzingly-priced London designer, but she has put a particularly affordable piece on her country's site:
Hot Lips ring is enamel on sterling silver, and comes in about six colours; price, £69, a mwaah! for a handful of rings that might have slipped into staid while you weren't looking.
Normally I don't like cute, but I enjoy jewelry that reflects the season, and this pearl snowman with his onyx top hat made me smile. A layering piece for £15.49 including the 46cm silver chain: a steal. (There's an earring version too, but not for anyone over twenty.)
Diamond snowflakes are not limited to strictly winter when they're as abstract as Carissima's. A total of .81cts of pavé supplies a sparkly skiff of snow on 9ct yellow gold flakes Price, £131.
Georg Jensen on Amazon? Yes, and well-priced; this classic, chic Archive ring is £195:
So much for austere Danish good taste; I was gobsmacked by a stack of wild Bijoux Famille bangles, printed leather on gold plate. Money talks, for £145.
Why else use Amazon? If others shop for you, you can post pieces you like to your Wishlist. I'd slide Lizzie Fortunato's pearl and iolite Oasis earrings between my books; price, £269.
I have sidestepped what I can't assess online (diamonds and some coloured gems), the overpriced and overexposed build-a-charm bracelets, the twee bridesmaid gifts. The pearls did not entice, and I gave costume a miss—be my guest, if you have spare time.
But neither will I make the site a one time visit; serious specials, specific delivery dates and, amid a sea of so-so pieces, some unexpected glamour make Amazon if not a rival for the best online jewelry sources, not one to dismiss, either.